I have always had trouble with my under eye circles. Even as a teenager I would be asked incessantly if I was tired on days that I wasn’t wearing under eye makeup. Rude, right!? I get it from my dad’s side of the family, and there is just nothing that can be done. Trust me, I’ve tried just about everything that isn’t too invasive. From jade rollers to eye creams, nothing works!

As you might guess, when I became a mom the bluish purple color intensified right along with the lack of sleep. Anybody with me? I am not sure whether it was the addition of a few new fine lines or the dry, bumpy patches that brought me to the end of my under eye rope, but I became determined to find a concealer that would actually cover the unwanted pigmentation and texture.

Enter IT Cosmetics Bye Bye Under Eye This is a product that I had been wanting to try for a while and I am so glad I did. I love IT Cosmetics, and I know from experience that they really succeed when it comes to their coverage game. Case in point, their incredible, CC Cream. The brand was started by the beautiful Joanna Kern Lima who was a news anchor who realized that she needed makeup with coverage and staying power. She partnered with plastic surgeons and dermatologists to create skin loving makeup that really delivered on these promises. The result is a lineup of power products that continue to impress me the more I try them.

Here is my deep dive into Bye Bye Under Eye. I have used it for 2 weeks straight and it’s safe to say it’s a 10/10 in my book! It really does cover my dark circles and reduce the look of my dryness, bumps and fine lines. The best I have found on the market to date!

Prep: None needed, but I find a lightweight eye cream or serum to be a great base for this.

Finish and Coverage: Full coverage with a skin like, slightly brightening finish. Nothing too disco ball or shimmery

Consistency: Thick, creamy texture. Almost toothpaste consistency.

Longevity: The IT website claims up to 24 hour wear. The product is waterproof and I have noticed that it lasts even longer with setting powder.

Color Payoff: This is the reason I love this product so much. It is the only concealer that really and truly colors but also has a natural finish.

Color Choices: Only 24 shades. Definite room for improvement!

Fragrance: None

Skincare Ingredients and Benefits: Peptides, collagen and hyaluronic acid come together to improve wrinkles and moisture. They even have something called “Expression Proof Technology” that helps the makeup to move with your face.

Who Would Benefit From Bye Bye Under Eye: Anyone who needs coverage under their eyes or anywhere else on the face.

I hope that you find this helpful! If I left anything out let me know in the comments and I’ll be happy to get back to you!